Most people have some type of dietary restriction for a variety of reasons, be it medical, personal or simply taste preferences. Finding the right substitute for an ingredient that has the attributes they want and/or need (as well as knowing how to use it) can be challenging.
Through survey and user interviews, we discovered that the majority of people with food restrictions do use some form of food substitution, and more than half of that group mentioned they want the outcome to be as close to the main dish as possible when it comes to taste and texture.
How might we create a product that could help people experiment with alternative ingredients and feel confident and happy with the result?
We have created an app that has three main functions:
Interests and Values
Mary is a college student that just recently moved out of her parents house. She has several food allergies and needs to be aware what she’s eating. She is now responsible of her own cooking and grocery shopping.
Needs
Pains
