An awareness campaign will be released online to lead up to the international launch of ConnnectED. Social media outlets will be leveraged to shed light on the many roadblocks preventing millions of girls from getting their education, and to present our proposed solution, ConnectED, to help make real strides to begin fixing it.
By launching the hashtag #BeConnectED, people will be able to follow the journey leading up to our official launch at the end of the year, and to be inspired every step of the way. The launch event will be led by the phrase “Bringing minds together.”