Compassion

UX/UI Case Study

Project Overview

Compassion is a platform where someone with means can donate directly to someone without means who they pass on the street.
There is a growing base for social good most people just don’t know where to start. The app will be as fast and easy to use as pulling a dollar from your wallet.

Background

Homelessness in New York City has reached the highest levels since the Great Depression of the 1930s.

Each night thousands of unsheltered homeless people sleep on New York City streets, in the subway system, and in other public spaces. There is no accurate measurement of New York City’s unsheltered homeless population, and recent City surveys significantly underestimate the number of unsheltered homeless New Yorkers.

Analysis

SWOT Analysis

Strengths
  • Providing a social good to people in need
  • Allowing people to donate to a cause with minimum interaction
  • Tax deductable and easy to track when it comes time to file taxes
Weaknesses
  • The intended recipients might move from their locations before goods are provided
  • Might only see hike in usage during holiday season
Opportunities
  • Corporate sponsorship will allow for higher end goods
  • Itcan build a sense of community
Threats
  • If delivery team has repeated negative experiences it can impact project
  • Without donations or product usage the project as a whole could die

MoSCoW Analysis

Must have
  • Mobile app
  • List of products to purchase
  • Easy to fill out form for delivery
  • Easy payment method
  • Clean design
  • Easy to click/target buttons
  • Money returned if items not able to be delivered
  • Strong geolocation technology
Should have
  • The intended recipients might move from their locations before goods are provided
  • Donation page
  • Corporate donation element
  • User research on items needed
  • User research of donation min and max cost/items
  • Strong marketing campaign “deliver Good”
  • Delivery hotspot locations
Could have
  • Corporate sponsorship will allow for higher end goods
  • It can build a sense of community
  • Minimal social element, similar to theVenmo style
  • Place for users to suggest new items to purchase
  • Corporate sponsorship
  • Profiles of people in need created by a “compassion team”
Won’t have (future)
  • If delivery team has repeated negative experiences it can impact project
  • Without donations or product usage the project as a whole could die
  • Items to purchase for pets/animals in need

Who are our users?

  • In the U.S., according to U.S. census data from 2015, Millennials are now the largest generation, numbering over 83 million, compared to 75 million Baby Boomers.
  • Research is showing that Millennials are more engaged in philanthropy than many thought. According to Blackbaud’s 2013 NEXGEN report, 60 percent of Millennials gave to charity at that time, whereas 84 percent have given to charity in 2014, according to the 2015 Millennial ImpactReport.
  • When looking at the makeup of charitable donations, Millennials make up 11 percent of donations, compared to 20 percent from Gen Xers, 43 percent from Boomers and 26 percent from Matures.

Millennial Online Engagement & Giving

Nearly 70% of all internet traffic happens on a mobile device like your smartphone or tablet.

  • Just over 51% of Millennials donated through a charity’s website.
  • For Millennials who haven’t given a gift online, 69% of those in the U.S. said they expect to do so at some point in the future.

Research

User Interviews

We performed one on one interviews with seven people.
  • Does donating to a homeless person or panhandler make you feel anxious or uncomfortable? Is there a way to easy that discomfort/anxiety?  
  • Do you prefer to give money or food/goods to someone in need? Have you ever gone to the store to purchase someone in need something specific they asked for? Why?  

What do they need the most?

We spoke with 4 homeless people, this is what they asked for

  • Water bottles
  • Socks
  • Underwear
  • Crackers
  • Granola Bars
  • Baby wipes
  • Maxi pads
  • Toothbrush and toothpaste
  • Nail clippers
  • Band Aids
  • Chapstick
  • Comb or brush
  • Mints, cough drops or gum
  • Sunscreen

User Profiles

User Persona

Angela

“It just isn’t very easy to donate, you have to go out of your way.”
Age: 29
Current location: Astoria, Queens
Profession: Social Media Manager

About Angela

Angela is a 29 year old professional living in New York. Angela has recently made a new year’s resolution to give each month to charity. She frequently uses apps like Venmo to pay her friends since she rarely carries cash. She wants her giving to be a private thing but sharable when she wants to share for a good cause.

Pain Points

  • Hates typing all her information to different websites and going to clunky online processes
  • She wants privacy settings to control who can see how she is donating

Goals

  • An intimate or personal cause
  • An incentive to donate money
  • More secure transactions
  • Have insights to charities
  • See how her donations can make an impact

Mental Model - Donating With an App

Card Sorting

Card Sorting

Card Sorting

Branding

Logo

Colors

Prototype

Onboarding Screens

Login and Purchase Screens

Tracking Screens

Delivery App Screens

Linkedin