Think of it as a personal makeover, a way to transform how Socure is perceived. It’s amazing how much a little bit of new colors can change a brand. By making subtle changes to its positioning and branding, I preserved the integrity of Socure's brand, infuse the business with new vitality and ensure Socure's image keeps up with the changing marketplace.
Looking back at the past marketing material, we can see that the brand is not as impactful as we would like it to be. We have very few marketing materials to showcase and the colors seem bland and outdated.
