ConnectED

Branding

Project Overview

ConnectED is a social platform with a single goal: using technology to get girls in school, keep them in school, and ensure they continue learning. We believe education has the power to transform girls’ futures and allow them to realize their potential, and connecting through technology can propel this progress.

On this platform, girls everywhere will be inspired to believe in the power of technology and its ability to tranform their future. The name ConnectED pulls from the fact that they are connecting to one another but also to their education through the technology making it all possible. Education “plugs” them in to a whole new world of possibilities, which is reflected in the dual purpose of the word “Ed” in the logo.

By giving global organizations a platform to connect and showcase their programs for these bright young women, we can bring awareness to the importance of every girl’s education, and how, using technology, each one of her dreams can be attainable.

#BeConnectED

An awareness campaign will be released online to lead up to the international launch of ConnnectED. Social media outlets will be leveraged to shed light on the many roadblocks preventing millions of girls from getting their education, and to present our proposed solution, ConnectED, to help make real strides to begin fixing it.

By launching the hashtag #BeConnectED, people will be able to follow the journey leading up to our official launch at the end of the year, and to be inspired every step of the way. The launch event will be led by the phrase “Bringing minds together.”